The Storied History of Chevrolet

The Chevrolet Motor Company was co-founded on the 3rd of November, 1911, by Swiss race car driver Louis Chevrolet, William C. Durant, William Little, James H. Whiting, and Edward R. Campbell (Durant's son-in-law). In 1912 this group was joined by R.S. McLaughlin who was the CEO of General Motors in Canada. Today your local Chevrolet dealer in Greensboro, NC, is one of thousands of Chevy dealers around the globe.

Setting Out to Put Chevrolet Ahead of the Pack

The goal set by Chevrolet and Durant was to build cars that were in direct competition with those being built by Henry Ford. By 1915 the two men had a major dispute that ended with Louis Chevrolet selling his interest in the company he had helped give birth to, resulting in Durant taking the helm of this fledgling auto manufacturer. This sale occurred just as the company was beginning to be quite profitable.

By 1918, Chevrolet produced their first truck style vehicle that was capable of not only carrying people, but also carrying equipment, supplies, and materials. The result of this first truck can be seen in the ultra-modern load hauling trucks available at dealerships like Bill Black Chevrolet.

The 1,000,000 Chevrolet to Be Built

In 1923 the Chevrolet Motor Company built its millionth vehicle, paving the way for Chevrolet dealers in Greensboro, NC, and all over the world. At this point, selling this many vehicles had firmly cemented Chevrolet's place in the automotive world. Shortly after this, Chevrolet would open its first overseas factory in Denmark, making the world aware that Chevrolet intended to be a major player in the world automotive market.

Sales continued to soar, growing at an exponential rate which naturally led to bigger profits. Larger profits allowed the company to continue working on new innovations that would lead to the company to become a world leader. Sales were so brisk that by 1930 Chevrolet had produced over 7,000,000 vehicles worldwide. Production of Chevrolet vehicles had now reached 1,000,000 vehicles per year.

World War II and Chevrolet

The years leading up to World War II saw Ford, Plymouth, and Chevrolet in close competition as they sought to build a range of cars aimed at the middle-class. By 1942 Chevrolet and most other automakers stopped manufacturing cars as they turned their entire manufacturing capacity over the war effort.

Fast Forward to Today's Chevrolet

Today, the vehicles available at your local Chevrolet dealer in Greensboro, NC, are the extended result of innovations that started way back in 1911 as Louis Chevrolet and William Durant strove to take their fledgling company from ground level to become one of most respected automotive manufacturers in the world.

If you would like to learn more about today's Chevrolet cars, truck, minivans, SUVs, and hybrids, we invite you to come into Bill Black Chevrolet and see them for yourself. Come in, take a look at the many different vehicles we have on display and be ready to test drive one. Come in today and see why thousands of happy Chevrolet drivers continue to make Chevy their choice.